Jim Casler
Jim Casler
North Coast Ag Advisors
Family Business Planning

231-218-7525

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End Boring Meetings

8/9/2014

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Last week we began a series of discussions about a Deliberate Communication Platform for your family business.  Namely... 

"A prearranged and agreed upon way in which information, ideas, opinions and decisions are shared among the various stakeholders in your family business.” 

Again....and why did I start that discussion?
Deciding these types of things in advance helps remove some of the ambiguity that can creep into the decisions and policies in your family business over time.  It provides the structure by which information is shared and how communication will take place among the team members of your family farm business.

A Code of Expected Behavior (aka Code of Conduct or aka A Communications Pledge) is a starting point on how everyone wishes the team would communicate with one another, what is expected and what is acceptable and what is not.  This is not written in stone and can be edited as time marches on.  As with the foundational vision and mission statements, a large benefit to creating this agreed upon Communication Platform is the time spent working with one another, learning more about your partners and future successors and helping keep each other accountable for what everyone states they want to accomplish (vision), how it will be accomplished (mission) and under what philosophical belief system (core values). 

Understanding Behavioral Styles is extremely helpful for enhancing good communication in a team environment.  Everyone is different.  We all view the world differently based on our experience, values and beliefs.  Some people are shy; others like numbers and quiet environments; while others are the life of the party and could care less about the details.  There are no right and wrong behavioral styles....They just are!   Spending a little time understanding each other’s differences can help reduce the number of conflicts in your family business.  Chapters and books can and have been written on this subject alone.  Let’s just suffice it to say that at the core of this idea is the notion that to become more effective at communicating with members of your family farm team, you cannot expect people to change their natural behaviors…it is more effective for YOU to adapt YOUR approach to the unique differences of each member of team.

A Conflict Resolution Policy is certainly helpful to…, well, ummm…resolve conflicts!  This is an predetermined and agreed upon process or procedure by which disagreements and conflict will be remedied.  The end results will not always leave everyone happy and satisfied, but the fact that your team had all discussed the process ahead of time, before the need, should help make the person(s) that feel most jilted be able to accept the outcome because the policy was created before the conflict arose.  
"Our experience strongly, strongly reveals that when policies are created before the actual need arises, that partners and teammates feel more fairness in outcomes."
After all, they agreed to the process, didn’t they?  Our experience strongly, strongly reveals that when policies are created before the actual need arises, that partners and teammates feel more fairness in outcomes.  Otherwise, policies developed “on-the-fly”, when things are tense and a conflict is at-hand, may seem arbitrary and personal as opposed to what might be best for the business.  Creating this policy and process ahead of time can work well for the longer-term harmony within your family farm business. 

Rules for Entry into the Family Business - Developing the rules for becoming eligible to enter the family business can be very calming to everyone.  It once again sets the tone and eliminates much ambiguity.  It is thought about and developed before the need arises (are you observing a theme anywhere?).  Otherwise, emotions can sometimes cloud decisions when they are made at a specific time about specific circumstances and about specific people.  Emotions can oftentimes become the leading factor in these types of on-the-fly, ad-hoc family decisions.  When that happens, it becomes personal.  When policies are developed ahead of time, before the need, everyone can reference the previously agreed upon policy as the basis for making a decision.  The same can apply for eligibility about future ownership…what is the established criteria before someone can be eligible for ownership.  Remember, “Create the policy before the need.”  Is everything written in stone?  Of course not!  But it’s a key component to a professional and effective farm management system.

end-boring-meetings-agendas-communication-family-business-jim-casler
Meeting Schedules and Standing Agendas - A regular meeting schedule for the many various parts of the business are very helpful in eliminating the meetings that sometimes get off track.  You’ve all been there.  A meeting is called to talk about purchasing some new equipment 
and it ends up getting sidetracked on a discussion about Johnny’s wages and benefits or this weekend's parade.  Thinking about the various decisions that are made during a year and then scheduling a series of the necessary daily, weekly, monthly, quarterly or annual meetings, with preset agendas and purposes, helps make things more productive, more systematic and less chaotic.  This also helps eliminate things falling through the cracks and actually results in less overall meetings or discussions as things have a “time and place”.  It takes a while, but when momentum is built, these things become second nature and a regular part of your family business management system.  For example, meetings to plan today's activities should be done in 10-15 minutes, standing up.  Don't allow anyone to get comfortable.  No donuts or muffins.  Get it done and get busy! 

What specifically get discussed and what decisions get made at your meetings depend on you and your business.  As we dive further into some communication components of your farm management system we will explore this area further.

For an investment of 4-5 hours of time, not necessarily all at once, a lot of progress toward better communication can be made and key stakeholders (partners, successors, senior management) and your business both benefit from the positive feelings from being heard and having a voice in how communication takes place in your family business.  It’s probably a worthwhile investment in time, especially if you are one of the many family business leaders that indicate that “communication” is a concern. 





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