So What Is Your SCS?
You spent some time thinking about thereal reason, or purpose, for your family farm or family business. Let’s get cracking on the actual vision statement for your family business.
Your big goal in this process is to create a vision statement that will have real meaning to people…especially your current and future team members…about the future direction of your family farm business. From a simple, clear, brief vision statement your team members should be able to understand where the business is going and how they fit in.
A meaningful vision statement has the following features:
Simple - Your vision statement does not need to be long. Think about Disney; “To Make People Happy.”. Fairly simple, eh? Your challenge is to say a lot with a select few words.
Clear – The ideal vision statement for your family business ought to be so clear and unambiguous that a total stranger can read it and know exactly what it means – An instant understanding of where you want your business to be in the future and what kind of affect you are trying to have in the world.
“To the person who does not know where he wants to go there is no favorable wind.”
Lastly this week, developing, sharing and communicating your family business vision statement is paramount. Laying the foundation for an effective team beginning with your vision statement requires that it be rooted in your family business culture with regular communication – maybe even excessive communication.